The Fashion Why? Because I Said So | EP 63

Notes from She Podcasts LIVE in Scottsdale, AZ: What is your why?

It is 90 degrees outside and everyone is lounging at the pool, but Holly takes a break to give us the 411 on all things podcasting, and to share some EPIC learning from the incredible speakers, break-out sessions, and the amazing women she met at the She Podcasts LIVE 2021 conference.

In this week’s episode, Holly discusses one of the podcast presentations she attended where she was hit with a dose of enlightenment (because, Arizona) given by Keren Eldad, host of The Coached Podcast.

Keren’s session was called “How to Make People Laugh, Cry and Download.” And immediately, one idea really got Holly’s attention: What is Your Why?

What is in it for your listeners? Why should they come back and listen to you babble on and on and on about a certain subject?

Well, it got Holly thinking. What is her why? Why is she a stylist? Why is she a fashion podcaster?

“I just want to take this time to apologize if I have not made it clear from the beginning of why I started the Fashion Crimes Podcast.

I started my podcast because I was told by Jessica, who is the founder of She Podcasts, that I was loud and bossy and that I needed to start a podcast.”  

– Holly Katz

Well, that’s not really the whole story. #DUH
Follow along as Holly takes us through her journey of various jobs and career paths – from the service industry jobs to retail and, ultimately, the fashion industry. She kept working until she found her passion for helping people find their style.
As she started styling more and more clients, she saw the same thread over and over again – people frozen with fashion stress and anxiety because they don’t know where to turn for help.

She found she had a gift for guiding people through the swamp of fashion and style issues and can help them develop a sense of who they are through fashion and clothes.
And the reason she started The Fashion Crimes Podcasts is that because she wants to tell others that they, too, can tap into their own creative power.

So, why is Holly a stylist?

She can pull confidence right out of someone, dust it off, and give it right back to them – shinier, newer, and better. She is their biggest cheerleader, and as you know, she is the best fashion friend you never knew that you needed. #trademark #bfff

So, even if you’re a #hotmess on the inside, it actually doesn’t matter. Holly will get the outside straight. That is what she loves to do, and what she wants to impart on this podcast.
Some people know a lot about fashion and style, but honestly, most people don’t. Regardless, a stylist like Holly works as the gatekeeper between the product and the consumer, showing each person the “who, what, when, where, and why” of what you should be buying:

  • Who are you?
  • Where are you in your life today?
  • What do you need?
  • What do you like?
  • Do you know what makes sense for you at this time in your life?
  • Do you feel that good style is unachievable for you?
  • Do you feel that clothes are too expensive?
  • Is it overwhelming for you to shop?

If you answer yes to any of these questions, then Holly has just figured out her “Why.”
You are the “Why.” She stands for the person who is strapped for time and the brain space to figure out what they like and what they need to be confident.

The goal of this podcast is to teach people about themselves first and then about fashion. And then, how to bring that all together. 

Holly and her troupe of fashion friends and experts are eager to share their style tips and provide fashion education and inspiration. Listeners learn about independent designers and people that are changing fashion for the better. You will get to meet people who are size-inclusive, small business owners, and influencers who are making a difference in the fashion industry and bringing a voice to customer needs and niches that exist but are often ignored.
This podcast is to make you feel included, not excluded, from what’s going on in the fashion world. It might be what’s trending in, or what’s trending out, but it’s also a way to get you to feel like you’re in the game not sitting on the sidelines.
As a stylist, Holly is on your side, whether as a client or as a podcast listener. She is on your team. She is your cheerleader, cheering for you. She is here to teach you, to help you, and to back you up.
You’re not in fashion and style alone. Let the Fashion Crimes Podcast throw you a lifeline!

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